About Us
FRAGMENTA is a pioneering design and sustainability initiative founded by Nour Najem and Guilaine Elias, and curated by Gregory Gatserelia. Rooted in circular economy principles, the project transforms discarded remnants into one-of-a-kind collectible pieces, either functional or purely artistic, redefining waste as a source of beauty, heritage, and creative potential.
In its inaugural edition, FRAGMENTA partners with Najem Group & Co., a cornerstone of Lebanon’s marble industry since 1981. Designers—both emerging and established—are invited to reimagine forgotten fragments from the factory’s archives, crafting new narratives from broken samples and leftover stone.
At its core, FRAGMENTA is a celebration of craftsmanship, material legacy, and community. It pays homage to stone’s enduring role in human history while looking toward a more sustainable future. By uniting generations of creatives around a shared mission, FRAGMENTA proves that even fragments hold cultural, material, and social value.
The project will culminate in a transformative exhibition and cultural gathering at the Najem Group & Co. factory—a collective tribute to creativity, conscious design, and the art of renewal.
Nour Najem, co-creator and co-curator
Nour Najem is a fashion designer, creative director, and social entrepreneur dedicated to design as a tool for cultural preservation and regeneration. Co-founder and co-curator of FRAGMENTA, she brings her background in fashion, her family’s marble legacy, and a deep commitment to sustainability into the world of collectible design. Through her brand, social initiatives, and ongoing advocacy for Lebanese artisanship, Nour continues to fuse heritage with forward-thinking design.
Guilaine Elias, co-creator and co-curator
Guilaine Elias is a Beirut-based interior architect and designer whose work explores materiality, memory, and place. As co-founder and co-curator of FRAGMENTA, she brings center stage her commitment to sustainability and craftsmanship as well as her reverence to Levantine heritage. Through her studio, Guilaine bridges tradition and innovation, telling stories through thoughtfully crafted interiors and objects.
Gregory Gatserelia, co-curator
Gregory Gatserelia is an internationally acclaimed interior architect and art dealer, known for his transformative impact on Beirut’s design scene. Founder of SMO Gallery and co-creator of FRAGMENTA, his work blends refined aesthetics with a passion for craftsmanship and emerging talent. With a career rooted in creativity and cultural dialogue, Gregory continues to shape contemporary Lebanese design through both space and object.
For its inaugural edition, FRAGMENTA is partnering up with Najem Group & co, one of Lebanon’s leading marble and stone manufacturers.